BeautyMatter marks its third year of curating a list of 50 brands, retailers, and service concepts to know and watch as they define the global beauty and wellness landscape. These are businesses led by big thinkers who foster new ideas, push innovation forward, and inspire others to do the same.

This year, our editorial team was back at it using data, insight, and a bit of intuition to determine who would comprise the FUTURE50 list. There was no fee associated with the process, but there are two requirements. First, this list honors independent beauty, so no publicly traded companies or businesses where strategic conglomerates own a majority stake. The second criterion is that at least one leadership team member agreed to join us at the FUTURE50 Dinner and Summit on April 2-3 in New York City, because BeautyMatter isn't about passive involvement; we believe the company you keep matters, and community is at the center of everything we do.

"The list provides the opportunity to highlight businesses and leadership teams that inspire us as they make their mark on the industry," Kelly Kovack, founder and CEO of BeautyMatter, said of the FUTURE50. "This list isn't about the newest, buzziest brands but rather those where elements are coming together in just the right way at just the right time to put them on the leading edge of an increasingly competitive landscape."

Meet the 2025 FUTURE50:

AKT London
Allies of Skin
Ami Colé
Amouage
BondiBoost
Bushbalm
By/RosieJane
Caldera + Lab
Cosmed Cosmeceuticals
Danessa Myricks Beauty
Dime Beauty
Divi
Epres
Essence Makeup
Eva NYC
Formula Fig
Grown Alchemist
Image Skincare 
Indē Wild
Innersense Organic Beauty
Kayali Fragrances
Les Secrets de Loly
Live Tinted
Luna Daily
Madison Reed
Maison Louis Marie
Maёlys
Medicine Mama
Medik8
Milani Cosmetics
Monday Haircare
Myavana
Naked Sundays
Novos
Oak Essentials
One/Size Beauty
Phlur
Rael
Ranavat
Saie
Salt & Stone
Sculpted by Aimee
Seen
Soko Glam
The Beachwaver Co.
The Rootist
U Beauty
Veracity
Vyrao
Wonderskin

With the New York City skyline as the backdrop, brands, retailers, and suppliers from around the globe will once again gather at Spring Studios in Tribeca for the 2025 BeautyMatter FUTURE50 Summit.

Unlike many industry events, FUTURE50 has been purpose-built to foster real connections and more than superficial networking. Programming and scheduling have been crafted to leave room for discussions that dig deeper than introductions.

Everyone is welcome—no exclusive invite required. Join us. We'd love to see you.